OPINION: How Buriram emerged as the big winner in its inaugural MotoGP round

The Kingdom of Thailand put itself in a sporting spotlight over the weekend, drawing more than 220,000 paying spectators and close to 800m TV viewers worldwide to a hitherto little-known rural town, 400km from Bangkok. It was a huge success that can be put down to inspired management of successful circuit, government and corporate partnerships and a policy of local community inclusion that is characteristic of the growing economic and social success of Buriram in recent years.